TRAVEL
IMAGE: Attractive Romania / Răzvan Todică, 2024
Attractive Romania:
A Timeless Journey of
Tradition and Sustainability
October 1, 2024
Romania’s beauty lies not only in its landscapes but in its cultural fabric—woven from centuries of tradition, history, and the communities that keep it alive today.
Invited by the Attractive Romania programme, we embarked on an extraordinary journey to explore some of Romania’s most significant cultural treasures. The programme, designed to revive lesser-known landmarks across the country, highlights the deep connection between Romania’s historical identity and its future. Over several days, we were given the privilege to experience Romania’s vibrant culture, stunning landscapes, and the practices woven into the fabric of everyday life.
From ancient monasteries embracing renewable energy to local communities preserving centuries-old crafts, this journey revealed Romania’s dedication to blending heritage with cultural preservation. Through the programme’s meticulously curated routes—ranging from the fortified churches of Transylvania to the vibrant festivals in the heart of its villages—we gained an intimate understanding of how Romania is protecting its cultural legacy.
But our exploration of Romania was more than a series of destinations—it was an invitation to experience a country that is forging a path toward a sustainable future. As you read on, you’ll discover how this unique journey illuminated the remarkable ways in which Romania is connecting tradition with ecological responsibility, creating a powerful narrative of resilience and renewal.
IMAGE: Attractive Romania / Răzvan Todică, 2024
Our journey through the hidden gems of Romania began with a stop at one of southeastern Europe’s best-preserved wooden churches, the Ascension of the Lord Church in the village of Jupânești, Argeș. Nestled along the charmingly named "Route of Wooden Churches," this remarkable structure was built in 1742 on the remnants of an older church, its massive tree trunks ferried down from the hills by oxen. The church was not only a religious heart, but also the village’s first school, with lessons once held on its porch. Its walls carry tales both sacred and sinister—most strikingly, a haunting fresco of Heaven and Hell that inspired a local curse: “May the Hell at Jupânești eat you up!” Given the fiery detail of that fresco, it’s clear that such a fate was meant to be feared.
IMAGE: Attractive Romania / Răzvan Todică, 2024
From there, we continued to the Slănic Monastery, an oasis of tranquillity steeped in legend. First recorded in 1679, its exact origins are debated—some credit Vlad Țepeș, while others believe it was established by Neagoe Basarab. Regardless of its founding, Slănic’s breathtaking beauty and tranquil natural surroundings left a lasting impression. Even more remarkable was the monastery’s commitment to sustainability, with organic produce grown on-site and solar panels integrated harmoniously into the landscape. Despite our visit coinciding with Orthodox Christian fasting, the monks proudly served a modest and meat-free, yet delicious, feast of local ingredients. This experience not only highlighted the monastery’s reverence for simplicity but also reinforced the idea that sustainability can coexist harmoniously with age-old traditions.
IMAGE: Attractive Romania / Răzvan Todică, 2024
Our exploration then took us to the Corbii de Piatra Monastery, or the Stone Ravens Monastery, where the very landscape itself is an artwork. A winding path leads to a church carved into a rock wall, its ancient stone housing two holy altars within a single nave—a rarity in Romania. This natural fortress has sheltered many from persecution over the centuries. Dating back to the early 16th century, Corbii de Piatra's historical significance is tied to the legendary Black Prince, Basarab I, who is said to have held court there. Yet, even without its sacred history, this site would be worth the visit for its sheer serenity. The surrounding village of Corbi, with its untouched traditions and timeless atmosphere, only adds to its allure.
IMAGE: Attractive Romania / Răzvan Todică, 2024
Our next stop brought us to one of Romania’s most iconic religious landmarks: Curtea de Argeș Monastery. Sitting majestically atop a hill, the monastery’s Episcopal Church, built by Neagoe Basarab in 1514, is a captivating blend of styles. Its Byzantine structure is enhanced with Armenian, Georgian, Persian, and Arabic influences, while its interior murals were the work of both French and Romanian artists, creating a feast for the eyes. The twelve exquisitely carved columns, made from a single block of stone, represent the apostles—a remarkable feat of craftsmanship.
Adjacent to the monastery lies the Royal Necropolis, where Romania’s royal family rests. The colourful history of the Swabian branch of the House of Hohenzollern, perhaps one of the shortest-living constitutional monarchies in modern Europe, still casts a long shadow, and even the staunchest of Republicans would find themselves captivated by the goings on of this family both during and after their reign in Romania.
IMAGE: Attractive Romania / Răzvan Todică, 2024
We concluded this incredible day with a visit to the Ramnicu Vâlcea Patriarchal Church, another example of how heritage sites are embracing sustainability. The grounds were a lush showcase of self-sufficiency, with plants, animals, and birds thriving under the care of the priests. It was here that we encountered Reverend Dimitrie Monahul, who not only shared stories of the monastery’s sustainable initiatives but also treated us to a mushroom soup lovingly prepared with ingredients sourced directly from the land. This meal, humble in its preparation yet rich in flavour, encapsulated the philosophy of living sustainably—balancing tradition with forward-thinking ecological responsibility. It was a culinary experience that embodied the soul of Romania—simple, profound, and unforgettable.
As the day drew to a close, we couldn’t help but marvel at the depth of history, tradition, and sustainability we had encountered. This journey had only just begun, and already, Romania’s spirit was leaving a lasting mark.
IMAGE: Attractive Romania / Răzvan Todică, 2024
Our second day took us on a remarkable journey along the Transfăgărășan Road, a ribbon of asphalt that elegantly weaves its way through the majestic Făgăraș Mountains, connecting Wallachia to the legendary land of Transylvania. The high point—both literally and figuratively—was Bâlea Lake, a shimmering glacial lake nestled nearly 7,000 feet above sea level. Surrounded by jagged peaks, it’s a place that invites contemplation and exploration. During the summer, the area is a haven for hikers, cyclists, and climbers, while in the winter it quietly transforms into a ski resort. Regardless of the season, the breathtaking views remain a constant companion, reminding us of nature’s endless wonder.
IMAGE: Attractive Romania / Răzvan Todică, 2024
Our next stop was the village of Cisnadioara, just 12 kilometres from Sibiu, where tradition is still very much alive. Here, we met Michael Henning, the last Saxon craftsman of Transylvania to produce hand-painted terracotta tiles in the traditional way passed down through generations. As he showed us around, sharing insights into his craft, it became clear that this was not just a profession for him, but a living connection to history. Afterwards, we were treated to a simple yet exceptional Saxon meal, made with locally sourced ingredients and capped with a traditional cake that offered a taste of the region’s culinary heritage.
IMAGE: Attractive Romania / Răzvan Todică, 2024
A short walk took us to the Fortified Church of Cisnadioara, a rare Romanesque basilica built in the late 12th century, standing virtually untouched by modern interventions. Walking through the site, you can’t help but feel transported to a time long past, with the view from the top offering a breathtaking panorama of the village below. The stillness of the church and the purity of its design offered a quiet reverence, making it easy to understand why this site remains a cultural landmark.
Next, we explored the Fortified Church of Cisnadie, a UNESCO World Heritage Site, built in the 12th century and later fortified in the 15th century to protect the local Saxons from Ottoman raids. Its history is woven into the very fabric of Romania’s past, with whispers of hidden treasures adding a sense of mystery to the Gothic-inspired structure.
IMAGE: Attractive Romania / Răzvan Todică, 2024
Though circumstances didn’t allow us to experience the full beauty of the Hay Path (Poteca Fanului) with the rest of the group, we did partake in a local cheese tasting that proved to be a memorable highlight. We met Grandma Maria, a sprightly and endearing host whose energy and warmth immediately drew us in as she shared stories of life in the countryside. Her hospitality was matched by the quality of the food, particularly the cheeses. The Telemea de Sibiu, a semi-hard cheese made from raw sheep’s milk, carries the EU’s Protected Geographical Indication and draws upon the rich agricultural heritage of the region. The brânza de burduf, softer but with a more intense flavour, was equally impressive, and the cheese curd, a delicate and buttery guilty pleasure, was a testament to Romania’s artisanal traditions.
IMAGE: Attractive Romania / Răzvan Todică, 2024
Our journey through Romania led us deeper into the heart of Transylvania on day three, starting with a visit to Biertan, one of the earliest Saxon settlements in the region and a UNESCO World Heritage site since 1993. The village, nestled amid rolling vineyards, exudes a quiet sense of resilience and tradition. Its history of viticulture, cultivated by its settlers since the 13th century, highlights how the village's charm stems not just from its picturesque scenery but from the palpable pride of its people. You feel it the moment you step into the village, where centuries of Saxon history have been lovingly preserved.
IMAGE: Attractive Romania / Răzvan Todică, 2024
Towering above the village is the Biertan Fortified Church, a medieval masterpiece that rises like a sentinel over the valley. Fortified by three rows of defence walls and nine imposing towers, Biertan is a fortress unlike any other in the region. Inside, the largest original wooden altar in Transylvania (circa 1515) awaits, alongside a remarkable engineering marvel—the world’s most complex lock. It’s impossible not to be amazed by the ingenuity of this 19-lock mechanism, so famous that it caused a sensation at the Paris World Expo in 1900. Even today, it holds the record for the World’s Most Complicated Lock according to the World Record Academy, a testament to the skill of the medieval artisans who crafted it.
One of the quirkiest highlights was the Marriage Prison Tower, a tiny room where quarrelsome couples were confined until they could resolve their differences. Sharing just one spoon, pillow, and seat, this medieval form of therapy reportedly resulted in only one divorce in 300 years—perhaps a lesson to modern-day marriage counselling!
Later, we were welcomed into a traditional Saxon home. Despite the modern touches, the home maintained an authenticity that felt as though time itself had slowed down. The hospitality was warm and understated, and the herbal drink made from local flowers was a fragrant surprise.
IMAGE: Attractive Romania / Răzvan Todică, 2024
The journey then took us to the village of Hoghilag, timed perfectly for the Tuberose Festival, where nature’s perfume was in full bloom. The air was sweet with the heady scent of tuberoses, and it felt as though we had stepped into a world bathed in floral beauty. The local community was deeply involved in the celebrations, and it was a joy to see how tradition continues to thrive here.
IMAGE: Attractive Romania / Răzvan Todică, 2024
Our next stop was a deep dive into Romanian craftsmanship at the Mediaş Terracotta Factory, the oldest of its kind in the country. Established in 1906, the new owner Uwe Draser has preserved the traditional process of hand pressing, polishing, grazing and painting. We were walked through the painstaking process and it was a marvel to see how much care and attention went into keeping things the traditional way. We also got to see the end result in the form of new and beautifully constructed terracotta stoves.
While the factory was acutely aware that they could not keep up with their mass-producing competitors and the subsequent financial shortfall this caused, they were also acutely aware that sometimes, doing things the old way provides more benefits than money can buy and that sustainability often lies in preserving the old ways. And after seeing the finished products, it's hard not to agree with that sentiment. A special mention must be made to the snacks they provided and in particular to the local pork scratchings. They couldn't be any better.
IMAGE: Attractive Romania / Răzvan Todică, 2024
The day ended with a visit to Jidvei Winery. With over 2,500 hectares of vineyard and one of the most diverse product portfolios on the Romanian wine market, the vastness of the operation was on display.
This was followed up by a visit to the Castle itself and what an impressive sight to behold. Built in the Renaissance style and modelled after the chateaux of the Loire Valley by the father of the Chancellor of Transylvania, Miklos Bethlen, between 1560 and 1624, the castle has undergone numerous reconstructions. Also known as Cetatea de Balta (The Pond Citadel), Bethlen-Haller Castle went into the hands of the Brukenthal family in 1856, and has been inherited, confiscated, redeemed, renovated and even lost in a game of gambling, which has seen the castle change hands no fewer than 45 times! After 1989, the Haller family, who were the rightful owners prior to communism, reclaimed the castle, and its last descendant sold it to the Necsulescu family, who own it today and have opened it up to the public.
IMAGE: Attractive Romania / Răzvan Todică, 2024
The inside of the castle was a fascinating experience and a step back in time. We were treated to a winetasting session by Chief Winemaker Dr. Ioan Buia, who meticulously explained the history and the flavours, and as a person who doesn’t have much endearment towards wine, I can honestly say this was among the best tasting wine ever. Afterwards, we were treated to a wonderful meal using mostly fresh, local ingredients from the 5-hectare onsite farm, and as with everything else, it was of the highest calibre. The serenity of the surroundings, the peacefulness of the estate, and the high standards they had kept throughout the site, made this an exceptionally pleasant place for us to rest for the night.
IMAGE: Attractive Romania / Răzvan Todică, 2024
The fourth day of our journey took us deep underground to one of Romania’s most awe-inspiring sites: the Turda Salt Mine. As the world’s largest salt mine museum, this historical gem has been in existence since 1271. To put its scale in perspective, it could meet the entire planet’s salt needs for the next 60 years. Stepping into this subterranean world, over 400 feet beneath the surface, offered a refreshing escape from the heat wave gripping Romania. What awaited us below was nothing short of a surreal experience.
The mine itself is more than a relic of the past. It has been thoughtfully transformed into a unique destination, blending education with recreation. Visitors can explore its subterranean amphitheatre, play table tennis or mini-golf, bowl in lanes carved out of salt, or paddle across an underground lake. Yet, it is the quiet majesty of the mine that leaves the greatest impression. The sheer size and beauty of the salt formations make you feel as though you’ve stepped into a different dimension. Unlike the cliché use of "otherworldly," here it feels absolutely true—this is a world apart.
This environment is not just visually striking but beneficial to health. The pure, saline-rich air, free from pollutants and allergens, offers therapeutic advantages, especially for the respiratory system. Many visitors come here not just for the experience but for the healing properties of the mine’s microclimate. It's a reminder of the deep connections between natural resources and well-being—an essential theme in today’s sustainability discussions. If you plan on visiting, an early start is advised, as the site grows understandably crowded later in the day.
IMAGE: Attractive Romania / Răzvan Todică, 2024
After our underground exploration, we ascended to one of Cluj-Napoca’s most significant historical landmarks: Cetățuia Fortress. Built by the Habsburgs between 1715 and 1735, this Baroque fortification is a testament to Transylvania’s strategic importance throughout history. Although only a few structures remain intact, the star-shaped bastion, Transylvania’s first Vauban-type fort, still offers a compelling insight into the military architecture of its time.
At 405 metres above sea level, the fortress provides an impressive panoramic view of Cluj, a city that seamlessly blends its historical roots with modern vibrancy. From above, the clean lines of its streets and the surrounding greenery paint a picture of a city that values both its urban space and the natural environment. Cluj’s charm lies in this balance—offering cultural richness alongside a deep respect for nature.
Cluj-Napoca itself is a city steeped in history. Once known as Napoca during Roman times, the streets are pristine, buzzing with life, yet there’s a peaceful contrast with the rolling hills and forests that frame the city. The Apuseni Mountains and the enigmatic Hoia Forest are just a short drive away, offering pristine nature and a chance to explore the less-travelled paths of Transylvania. It’s easy to see why Cluj is considered such a desirable place to live in Romania and why it is so beloved by its residents.
No visit to Cluj would be complete without sampling the local cuisine. The city’s culinary scene is a celebration of Romanian flavours, enriched by Transylvanian influences. We visited the Zama Bistro, and the food here was a good example of the kind of delicious celebration of Romanian flavours enriched by Transylvanian influences that the city is known for. Cluj is also home to several farm-to-table restaurants that highlight the region’s commitment to sustainability and fresh, organic ingredients. It’s a movement that reflects a broader trend in the city—an increasing awareness of the importance of sustainability in everyday life.
IMAGE: Sustain Europe, 2024
When one hears of Transylvania, visions of high-perched fortresses shrouded in mist and myth come to mind, perhaps with a whisper of something supernatural in the air. Our journey began with such a fortress: Bologa, a regal and defiant silhouette nestled within the rolling hills of Romania. First documented in 1319, and considered one of the earliest royal fortresses in Transylvania, Bologa has been known by many names—Fortress of Sebeș, Fortress of Huedin, and Fortress of Călata—but its imposing presence remains steadfast despite the ravages of time. Though damaged in the early 18th century during the conflicts between the Habsburgs and the Hungarian Kuruc rebels, its enduring structure, framed by lush forests, remains a testament to its resilience. The fortress, which has seen the invasions of forces from Luxembourg, Hungary, and the Ottoman Empire, evokes a profound sense of history, its weathered walls inviting reflection on the many lives shaped within its shadow.
IMAGE: Sustain Europe, 2024
Next, we made our way to Rimetea, a village that can only be described as a living tapestry of cultures and time. Known as Torockó in Hungarian and Eisenmarkt in German, this village, set against the dramatic backdrop of the Piatra Secuiului Massif, offers a landscape as timeless as its history. On the first of July each year, an extraordinary phenomenon occurs: the sun rises at the base of the massif, and vanishes momentarily, only to rise again between the ridges, as if offering a second dawn. But Rimetea’s charm transcends the seasons—whether you're fortunate enough to witness this “double sunrise” or not, the village enchants all who visit with its unique window into rural life before the 20th-century agricultural revolution.
IMAGE: Attractive Romania / Răzvan Todică, 2024
The history of Rimetea stretches back to the 13th century, built upon the foundations of a Roman settlement, and its significance has not gone unnoticed. Proposed as a UNESCO World Heritage site alongside Hollóko, Hungary, this village stands as a testament to time, with its meticulously preserved architectural heritage. Walking through the streets of Rimetea felt like stepping onto a film set, with traditional homes that, despite their simplicity, carried whispers of eclecticism in their facades. Gable roofs, sturdy stone walls, and beautifully crafted wooden fences spoke of generations past, each element with a story to tell. We were graciously welcomed into one of these homes, where the warmth of hospitality matched the beauty of the village. Here, we enjoyed a meal rooted in regional customs, where simplicity is highlighted by the richness of flavour—a reminder that sustainable living is often about respecting the heritage of food and community.
Our visit to the village’s Ethnographic Museum deepened this understanding. Inside, we found a carefully curated collection of traditional garments, tools, and artefacts, each object offering a glimpse into the daily lives and cultural practices of Rimetea’s largely Hungarian inhabitants. The museum is a reminder of how closely identity is tied to the landscape and the way of life it fosters. In this small museum, history does not feel distant or abstract—it feels lived, as though the past is still present in every fibre of the village.
IMAGE: Attractive Romania / Răzvan Todică, 2024
As the day wore on, we set our sights on the Colțești Nobiliary Fortress, another powerful symbol of Transylvania’s layered history. Built by the Thoroczkay noble family in 1296 on a steep limestone klippe, this fortress, too, was born from necessity—to protect the region from Mongol invasions. The family had settled in Coltesti after the Mongol invasion of 1241-1242 and owned several of the surrounding villages and sizable land in the Trascau Valley.
In 1514, the peasants' revolt against nobility led by Gheorghe Doja saw the fortress suffer considerable damage, and it was also the subject of an attack against the owners for their attitude against Habsburg rule in the early 18th century. Yet, even in its ruined state, Colțești still stands, its ruins a poignant reminder of how the landscape and its structures bear witness to the forces that have shaped them. Even in its ruined state, the fortress possesses a quiet dignity, its crumbling walls and towers evoking a sense of fairytale mystique.
IMAGE: Attractive Romania / Răzvan Todică, 2024
Our day ended in the comforting embrace of the Szekler Mansion, where history met modern luxury. The view from the mansion alone was worth the journey, a breathtaking panorama of Romania’s untouched beauty. Family-friendly and inviting, the mansion offered everything from a children’s playground to outdoor saunas and hot tubs. We couldn’t help but feel that staying at this venue—filled with history, nature, and the warmth of Romanian hospitality—was the perfect way to end a perfect day.
IMAGE: Schneider Productions, 2024
The final day of our journey began with a visit to Eduard Schneider’s studio in Sebeș, a space that encapsulates Romania’s evolving role as a creative hub. Schneider, a respected figure in Romanian cinema and music, is known for his work as a director, cinematographer, brand ambassador and music producer, with over 60 albums and a range of high-profile documentaries, music videos, and films to his name.
Schneider’s projects, which have included collaborations with international brands and cultural festivals like Electric Castle and Untold, reflect this fusion of innovation and tradition. His work serves as a model for how Romania’s creative industries can continue to grow while staying rooted in sustainability—whether through the reuse of older technology or a mindful approach to production processes.
At first glance, Schneider’s studio impresses with its top-tier equipment—RED cameras, advanced sound systems, and editing suites. But what sets Schneider’s studio apart is not just the sophisticated equipment, but the philosophy behind it. Schneider emphasises the fusion of technical mastery with storytelling. This is a place where ideas are nurtured into fully realised projects, where emerging filmmakers and musicians can collaborate and experiment under his guidance.
One particularly fascinating element of Schneider’s work is his repurposing of vintage audio equipment, integrating it with modern digital systems to create a distinct auditory experience. By reimagining how older instruments and tools can coexist with today’s technology, Schneider’s passion is palpable, and his hands-on approach to mentoring and creating is contagious. Visitors leave not only with a deep appreciation for his craft but also with an understanding of Romania's evolving role as a centre for creative innovation.
The atmosphere of the studio, much like Schneider himself, is warm, welcoming, and teeming with creative energy. It’s not merely a space for production; it’s a place where the boundaries of Romanian film and music are continually pushed. This blend of creativity and resourcefulness makes Schneider’s studio very much a beacon for the future of Romania’s cultural landscape.
IMAGE: Sustain Europe, 2024
From the creativity of Schneider’s studio, we shifted to Romania’s rich historical tapestry at the Astra National Museum Complex, Europe’s largest open-air museum. Located in the Dumbrava Sibiului forest and covering 96 hectares, Astra provides an in-depth look at Romania’s cultural heritage, with a particular focus on traditional rural life. Unfortunately, time only permitted us to explore the Open-Air Museum of Traditional Folk Civilisation, but even this section was by no means small, and was a true revelation.
IMAGE: Attractive Romania / Răzvan Todică, 2024
Despite the rain, the beauty of the landscape was undeniable. Over 300 traditional houses, workshops, and installations provided a glimpse into the daily lives of Romania’s rural communities, particularly those living along the Danube. The museum goes beyond simple preservation. It highlights the sustainable practices that have been embedded in Romanian rural life for centuries. From the construction techniques that make the most of local resources to the community-centred approach to living, the Astra Museum serves as a reminder that sustainability is not a modern concept but one rooted in traditional knowledge. The functioning water and windmills, still in use today, are more than historical artefacts; they are symbols of a time when humans lived in harmony with their environment, utilising natural forces for daily needs in a way that we now strive to rediscover.
IMAGE: Attractive Romania / Răzvan Todică, 2024
The visit culminated with a meal that echoed the same thoughtfulness we encountered throughout our trip—local, fresh, and bursting with flavour. It was a fitting end to a journey that had not only enriched our understanding of Romania but also revealed a nation that not only values its heritage but is also building a hopeful path forward, where heritage and environmental stewardship are inextricably linked. This is more than just a tourist experience—it’s a meaningful reflection of the country’s potential to inspire and lead by example.
While we only experienced a small portion of what Attractive Romania has to offer, the experience left a profound impression. What stood out throughout the entire journey was the deep connection between the people and their environment. Each location we visited reflected a way of life rooted in sustainability—whether through the preservation of centuries-old crafts, the stewardship of natural landscapes, or the use of locally sourced, seasonal ingredients. This journey through Romania wasn’t just about experiencing its beauty, but understanding the importance of protecting it.
Discover more of Romania’s captivating cultural routes and hidden treasures by visiting:
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Romania’s beauty lies not only in its landscapes but in its cultural fabric—woven from centuries of tradition, history, and the communities that keep it alive today.
Invited by the Attractive Romania programme, we embarked on an extraordinary journey to explore some of Romania’s most significant cultural treasures. The programme, designed to revive lesser-known landmarks across the country, highlights the deep connection between Romania’s historical identity and its future. Over several days, we were given the privilege to experience Romania’s vibrant culture, stunning landscapes, and the practices woven into the fabric of everyday life.
From ancient monasteries embracing renewable energy to local communities preserving centuries-old crafts, this journey revealed Romania’s dedication to blending heritage with cultural preservation. Through the programme’s meticulously curated routes—ranging from the fortified churches of Transylvania to the vibrant festivals in the heart of its villages—we gained an intimate understanding of how Romania is protecting its cultural legacy.
But our exploration of Romania was more than a series of destinations—it was an invitation to experience a country that is forging a path toward a sustainable future. As you read on, you’ll discover how this unique journey illuminated the remarkable ways in which Romania is connecting tradition with ecological responsibility, creating a powerful narrative of resilience and renewal.
IMAGE: Attractive Romania / Răzvan Todică, 2024
Our journey through the hidden gems of Romania began with a stop at one of southeastern Europe’s best-preserved wooden churches, the Ascension of the Lord Church in the village of Jupânești, Argeș. Nestled along the charmingly named "Route of Wooden Churches," this remarkable structure was built in 1742 on the remnants of an older church, its massive tree trunks ferried down from the hills by oxen. The church was not only a religious heart, but also the village’s first school, with lessons once held on its porch. Its walls carry tales both sacred and sinister—most strikingly, a haunting fresco of Heaven and Hell that inspired a local curse: “May the Hell at Jupânești eat you up!” Given the fiery detail of that fresco, it’s clear that such a fate was meant to be feared.
IMAGE: Attractive Romania / Răzvan Todică, 2024
From there, we continued to the Slănic Monastery, an oasis of tranquillity steeped in legend. First recorded in 1679, its exact origins are debated—some credit Vlad Țepeș, while others believe it was established by Neagoe Basarab. Regardless of its founding, Slănic’s breathtaking beauty and tranquil natural surroundings left a lasting impression. Even more remarkable was the monastery’s commitment to sustainability, with organic produce grown on-site and solar panels integrated harmoniously into the landscape. Despite our visit coinciding with Orthodox Christian fasting, the monks proudly served a modest and meat-free, yet delicious, feast of local ingredients. This experience not only highlighted the monastery’s reverence for simplicity but also reinforced the idea that sustainability can coexist harmoniously with age-old traditions.
IMAGE: Attractive Romania / Răzvan Todică, 2024
Our exploration then took us to the Corbii de Piatra Monastery, or the Stone Ravens Monastery, where the very landscape itself is an artwork. A winding path leads to a church carved into a rock wall, its ancient stone housing two holy altars within a single nave—a rarity in Romania. This natural fortress has sheltered many from persecution over the centuries. Dating back to the early 16th century, Corbii de Piatra's historical significance is tied to the legendary Black Prince, Basarab I, who is said to have held court there. Yet, even without its sacred history, this site would be worth the visit for its sheer serenity. The surrounding village of Corbi, with its untouched traditions and timeless atmosphere, only adds to its allure.
IMAGE: Attractive Romania / Răzvan Todică, 2024
Our next stop brought us to one of Romania’s most iconic religious landmarks: Curtea de Argeș Monastery. Sitting majestically atop a hill, the monastery’s Episcopal Church, built by Neagoe Basarab in 1514, is a captivating blend of styles. Its Byzantine structure is enhanced with Armenian, Georgian, Persian, and Arabic influences, while its interior murals were the work of both French and Romanian artists, creating a feast for the eyes. The twelve exquisitely carved columns, made from a single block of stone, represent the apostles—a remarkable feat of craftsmanship.
Adjacent to the monastery lies the Royal Necropolis, where Romania’s royal family rests. The colourful history of the Swabian branch of the House of Hohenzollern, perhaps one of the shortest-living constitutional monarchies in modern Europe, still casts a long shadow, and even the staunchest of Republicans would find themselves captivated by the goings on of this family both during and after their reign in Romania.
IMAGE: Attractive Romania / Răzvan Todică, 2024
We concluded this incredible day with a visit to the Ramnicu Vâlcea Patriarchal Church, another example of how heritage sites are embracing sustainability. The grounds were a lush showcase of self-sufficiency, with plants, animals, and birds thriving under the care of the priests. It was here that we encountered Reverend Dimitrie Monahul, who not only shared stories of the monastery’s sustainable initiatives but also treated us to a mushroom soup lovingly prepared with ingredients sourced directly from the land. This meal, humble in its preparation yet rich in flavour, encapsulated the philosophy of living sustainably—balancing tradition with forward-thinking ecological responsibility. It was a culinary experience that embodied the soul of Romania—simple, profound, and unforgettable.
As the day drew to a close, we couldn’t help but marvel at the depth of history, tradition, and sustainability we had encountered. This journey had only just begun, and already, Romania’s spirit was leaving a lasting mark.
IMAGE: Attractive Romania / Răzvan Todică, 2024
Our second day took us on a remarkable journey along the Transfăgărășan Road, a ribbon of asphalt that elegantly weaves its way through the majestic Făgăraș Mountains, connecting Wallachia to the legendary land of Transylvania. The high point—both literally and figuratively—was Bâlea Lake, a shimmering glacial lake nestled nearly 7,000 feet above sea level. Surrounded by jagged peaks, it’s a place that invites contemplation and exploration. During the summer, the area is a haven for hikers, cyclists, and climbers, while in the winter it quietly transforms into a ski resort. Regardless of the season, the breathtaking views remain a constant companion, reminding us of nature’s endless wonder.
IMAGE: Attractive Romania / Răzvan Todică, 2024
Our next stop was the village of Cisnadioara, just 12 kilometres from Sibiu, where tradition is still very much alive. Here, we met Michael Henning, the last Saxon craftsman of Transylvania to produce hand-painted terracotta tiles in the traditional way passed down through generations. As he showed us around, sharing insights into his craft, it became clear that this was not just a profession for him, but a living connection to history. Afterwards, we were treated to a simple yet exceptional Saxon meal, made with locally sourced ingredients and capped with a traditional cake that offered a taste of the region’s culinary heritage.
IMAGE: Attractive Romania / Răzvan Todică, 2024
A short walk took us to the Fortified Church of Cisnadioara, a rare Romanesque basilica built in the late 12th century, standing virtually untouched by modern interventions. Walking through the site, you can’t help but feel transported to a time long past, with the view from the top offering a breathtaking panorama of the village below. The stillness of the church and the purity of its design offered a quiet reverence, making it easy to understand why this site remains a cultural landmark.
Next, we explored the Fortified Church of Cisnadie, a UNESCO World Heritage Site, built in the 12th century and later fortified in the 15th century to protect the local Saxons from Ottoman raids. Its history is woven into the very fabric of Romania’s past, with whispers of hidden treasures adding a sense of mystery to the Gothic-inspired structure.
IMAGE: Attractive Romania / Răzvan Todică, 2024
Though circumstances didn’t allow us to experience the full beauty of the Hay Path (Poteca Fanului) with the rest of the group, we did partake in a local cheese tasting that proved to be a memorable highlight. We met Grandma Maria, a sprightly and endearing host whose energy and warmth immediately drew us in as she shared stories of life in the countryside. Her hospitality was matched by the quality of the food, particularly the cheeses. The Telemea de Sibiu, a semi-hard cheese made from raw sheep’s milk, carries the EU’s Protected Geographical Indication and draws upon the rich agricultural heritage of the region. The brânza de burduf, softer but with a more intense flavour, was equally impressive, and the cheese curd, a delicate and buttery guilty pleasure, was a testament to Romania’s artisanal traditions.
IMAGE: Attractive Romania / Răzvan Todică, 2024
Our journey through Romania led us deeper into the heart of Transylvania on day three, starting with a visit to Biertan, one of the earliest Saxon settlements in the region and a UNESCO World Heritage site since 1993. The village, nestled amid rolling vineyards, exudes a quiet sense of resilience and tradition. Its history of viticulture, cultivated by its settlers since the 13th century, highlights how the village's charm stems not just from its picturesque scenery but from the palpable pride of its people. You feel it the moment you step into the village, where centuries of Saxon history have been lovingly preserved.
IMAGE: Attractive Romania / Răzvan Todică, 2024
Towering above the village is the Biertan Fortified Church, a medieval masterpiece that rises like a sentinel over the valley. Fortified by three rows of defence walls and nine imposing towers, Biertan is a fortress unlike any other in the region. Inside, the largest original wooden altar in Transylvania (circa 1515) awaits, alongside a remarkable engineering marvel—the world’s most complex lock. It’s impossible not to be amazed by the ingenuity of this 19-lock mechanism, so famous that it caused a sensation at the Paris World Expo in 1900. Even today, it holds the record for the World’s Most Complicated Lock according to the World Record Academy, a testament to the skill of the medieval artisans who crafted it.
One of the quirkiest highlights was the Marriage Prison Tower, a tiny room where quarrelsome couples were confined until they could resolve their differences. Sharing just one spoon, pillow, and seat, this medieval form of therapy reportedly resulted in only one divorce in 300 years—perhaps a lesson to modern-day marriage counselling!
Later, we were welcomed into a traditional Saxon home. Despite the modern touches, the home maintained an authenticity that felt as though time itself had slowed down. The hospitality was warm and understated, and the herbal drink made from local flowers was a fragrant surprise.
IMAGE: Attractive Romania / Răzvan Todică, 2024
The journey then took us to the village of Hoghilag, timed perfectly for the Tuberose Festival, where nature’s perfume was in full bloom. The air was sweet with the heady scent of tuberoses, and it felt as though we had stepped into a world bathed in floral beauty. The local community was deeply involved in the celebrations, and it was a joy to see how tradition continues to thrive here.
IMAGE: Attractive Romania / Răzvan Todică, 2024
Our next stop was a deep dive into Romanian craftsmanship at the Mediaş Terracotta Factory, the oldest of its kind in the country. Established in 1906, the new owner Uwe Draser has preserved the traditional process of hand pressing, polishing, grazing and painting. We were walked through the painstaking process and it was a marvel to see how much care and attention went into keeping things the traditional way. We also got to see the end result in the form of new and beautifully constructed terracotta stoves.
While the factory was acutely aware that they could not keep up with their mass-producing competitors and the subsequent financial shortfall this caused, they were also acutely aware that sometimes, doing things the old way provides more benefits than money can buy and that sustainability often lies in preserving the old ways. And after seeing the finished products, it's hard not to agree with that sentiment. A special mention must be made to the snacks they provided and in particular to the local pork scratchings. They couldn't be any better.
IMAGE: Attractive Romania / Răzvan Todică, 2024
The day ended with a visit to Jidvei Winery. With over 2,500 hectares of vineyard and one of the most diverse product portfolios on the Romanian wine market, the vastness of the operation was on display.
This was followed up by a visit to the Castle itself and what an impressive sight to behold. Built in the Renaissance style and modelled after the chateaux of the Loire Valley by the father of the Chancellor of Transylvania, Miklos Bethlen, between 1560 and 1624, the castle has undergone numerous reconstructions. Also known as Cetatea de Balta (The Pond Citadel), Bethlen-Haller Castle went into the hands of the Brukenthal family in 1856, and has been inherited, confiscated, redeemed, renovated and even lost in a game of gambling, which has seen the castle change hands no fewer than 45 times! After 1989, the Haller family, who were the rightful owners prior to communism, reclaimed the castle, and its last descendant sold it to the Necsulescu family, who own it today and have opened it up to the public.
IMAGE: Attractive Romania / Răzvan Todică, 2024
The inside of the castle was a fascinating experience and a step back in time. We were treated to a winetasting session by Chief Winemaker Dr. Ioan Buia, who meticulously explained the history and the flavours, and as a person who doesn’t have much endearment towards wine, I can honestly say this was among the best tasting wine ever. Afterwards, we were treated to a wonderful meal using mostly fresh, local ingredients from the 5-hectare onsite farm, and as with everything else, it was of the highest calibre. The serenity of the surroundings, the peacefulness of the estate, and the high standards they had kept throughout the site, made this an exceptionally pleasant place for us to rest for the night.
IMAGE: Attractive Romania / Răzvan Todică, 2024
The fourth day of our journey took us deep underground to one of Romania’s most awe-inspiring sites: the Turda Salt Mine. As the world’s largest salt mine museum, this historical gem has been in existence since 1271. To put its scale in perspective, it could meet the entire planet’s salt needs for the next 60 years. Stepping into this subterranean world, over 400 feet beneath the surface, offered a refreshing escape from the heat wave gripping Romania. What awaited us below was nothing short of a surreal experience.
The mine itself is more than a relic of the past. It has been thoughtfully transformed into a unique destination, blending education with recreation. Visitors can explore its subterranean amphitheatre, play table tennis or mini-golf, bowl in lanes carved out of salt, or paddle across an underground lake. Yet, it is the quiet majesty of the mine that leaves the greatest impression. The sheer size and beauty of the salt formations make you feel as though you’ve stepped into a different dimension. Unlike the cliché use of "otherworldly," here it feels absolutely true—this is a world apart.
This environment is not just visually striking but beneficial to health. The pure, saline-rich air, free from pollutants and allergens, offers therapeutic advantages, especially for the respiratory system. Many visitors come here not just for the experience but for the healing properties of the mine’s microclimate. It's a reminder of the deep connections between natural resources and well-being—an essential theme in today’s sustainability discussions. If you plan on visiting, an early start is advised, as the site grows understandably crowded later in the day.
IMAGE: Attractive Romania / Răzvan Todică, 2024
After our underground exploration, we ascended to one of Cluj-Napoca’s most significant historical landmarks: Cetățuia Fortress. Built by the Habsburgs between 1715 and 1735, this Baroque fortification is a testament to Transylvania’s strategic importance throughout history. Although only a few structures remain intact, the star-shaped bastion, Transylvania’s first Vauban-type fort, still offers a compelling insight into the military architecture of its time.
At 405 metres above sea level, the fortress provides an impressive panoramic view of Cluj, a city that seamlessly blends its historical roots with modern vibrancy. From above, the clean lines of its streets and the surrounding greenery paint a picture of a city that values both its urban space and the natural environment. Cluj’s charm lies in this balance—offering cultural richness alongside a deep respect for nature.
Cluj-Napoca itself is a city steeped in history. Once known as Napoca during Roman times, the streets are pristine, buzzing with life, yet there’s a peaceful contrast with the rolling hills and forests that frame the city. The Apuseni Mountains and the enigmatic Hoia Forest are just a short drive away, offering pristine nature and a chance to explore the less-travelled paths of Transylvania. It’s easy to see why Cluj is considered such a desirable place to live in Romania and why it is so beloved by its residents.
No visit to Cluj would be complete without sampling the local cuisine. The city’s culinary scene is a celebration of Romanian flavours, enriched by Transylvanian influences. We visited the Zama Bistro, and the food here was a good example of the kind of delicious celebration of Romanian flavours enriched by Transylvanian influences that the city is known for. Cluj is also home to several farm-to-table restaurants that highlight the region’s commitment to sustainability and fresh, organic ingredients. It’s a movement that reflects a broader trend in the city—an increasing awareness of the importance of sustainability in everyday life.
IMAGE: Sustain Europe, 2024
When one hears of Transylvania, visions of high-perched fortresses shrouded in mist and myth come to mind, perhaps with a whisper of something supernatural in the air. Our journey began with such a fortress: Bologa, a regal and defiant silhouette nestled within the rolling hills of Romania. First documented in 1319, and considered one of the earliest royal fortresses in Transylvania, Bologa has been known by many names—Fortress of Sebeș, Fortress of Huedin, and Fortress of Călata—but its imposing presence remains steadfast despite the ravages of time. Though damaged in the early 18th century during the conflicts between the Habsburgs and the Hungarian Kuruc rebels, its enduring structure, framed by lush forests, remains a testament to its resilience. The fortress, which has seen the invasions of forces from Luxembourg, Hungary, and the Ottoman Empire, evokes a profound sense of history, its weathered walls inviting reflection on the many lives shaped within its shadow.
IMAGE: Sustain Europe, 2024
Next, we made our way to Rimetea, a village that can only be described as a living tapestry of cultures and time. Known as Torockó in Hungarian and Eisenmarkt in German, this village, set against the dramatic backdrop of the Piatra Secuiului Massif, offers a landscape as timeless as its history. On the first of July each year, an extraordinary phenomenon occurs: the sun rises at the base of the massif, and vanishes momentarily, only to rise again between the ridges, as if offering a second dawn. But Rimetea’s charm transcends the seasons—whether you're fortunate enough to witness this “double sunrise” or not, the village enchants all who visit with its unique window into rural life before the 20th-century agricultural revolution.
IMAGE: Attractive Romania / Răzvan Todică, 2024
The history of Rimetea stretches back to the 13th century, built upon the foundations of a Roman settlement, and its significance has not gone unnoticed. Proposed as a UNESCO World Heritage site alongside Hollóko, Hungary, this village stands as a testament to time, with its meticulously preserved architectural heritage. Walking through the streets of Rimetea felt like stepping onto a film set, with traditional homes that, despite their simplicity, carried whispers of eclecticism in their facades. Gable roofs, sturdy stone walls, and beautifully crafted wooden fences spoke of generations past, each element with a story to tell. We were graciously welcomed into one of these homes, where the warmth of hospitality matched the beauty of the village. Here, we enjoyed a meal rooted in regional customs, where simplicity is highlighted by the richness of flavour—a reminder that sustainable living is often about respecting the heritage of food and community.
Our visit to the village’s Ethnographic Museum deepened this understanding. Inside, we found a carefully curated collection of traditional garments, tools, and artefacts, each object offering a glimpse into the daily lives and cultural practices of Rimetea’s largely Hungarian inhabitants. The museum is a reminder of how closely identity is tied to the landscape and the way of life it fosters. In this small museum, history does not feel distant or abstract—it feels lived, as though the past is still present in every fibre of the village.
IMAGE: Attractive Romania / Răzvan Todică, 2024
As the day wore on, we set our sights on the Colțești Nobiliary Fortress, another powerful symbol of Transylvania’s layered history. Built by the Thoroczkay noble family in 1296 on a steep limestone klippe, this fortress, too, was born from necessity—to protect the region from Mongol invasions. The family had settled in Coltesti after the Mongol invasion of 1241-1242 and owned several of the surrounding villages and sizable land in the Trascau Valley.
In 1514, the peasants' revolt against nobility led by Gheorghe Doja saw the fortress suffer considerable damage, and it was also the subject of an attack against the owners for their attitude against Habsburg rule in the early 18th century. Yet, even in its ruined state, Colțești still stands, its ruins a poignant reminder of how the landscape and its structures bear witness to the forces that have shaped them. Even in its ruined state, the fortress possesses a quiet dignity, its crumbling walls and towers evoking a sense of fairytale mystique.
IMAGE: Attractive Romania / Răzvan Todică, 2024
Our day ended in the comforting embrace of the Szekler Mansion, where history met modern luxury. The view from the mansion alone was worth the journey, a breathtaking panorama of Romania’s untouched beauty. Family-friendly and inviting, the mansion offered everything from a children’s playground to outdoor saunas and hot tubs. We couldn’t help but feel that staying at this venue—filled with history, nature, and the warmth of Romanian hospitality—was the perfect way to end a perfect day.
IMAGE: Schneider Productions, 2024
The final day of our journey began with a visit to Eduard Schneider’s studio in Sebeș, a space that encapsulates Romania’s evolving role as a creative hub. Schneider, a respected figure in Romanian cinema and music, is known for his work as a director, cinematographer, brand ambassador and music producer, with over 60 albums and a range of high-profile documentaries, music videos, and films to his name.
Schneider’s projects, which have included collaborations with international brands and cultural festivals like Electric Castle and Untold, reflect this fusion of innovation and tradition. His work serves as a model for how Romania’s creative industries can continue to grow while staying rooted in sustainability—whether through the reuse of older technology or a mindful approach to production processes.
At first glance, Schneider’s studio impresses with its top-tier equipment—RED cameras, advanced sound systems, and editing suites. But what sets Schneider’s studio apart is not just the sophisticated equipment, but the philosophy behind it. Schneider emphasises the fusion of technical mastery with storytelling. This is a place where ideas are nurtured into fully realised projects, where emerging filmmakers and musicians can collaborate and experiment under his guidance.
One particularly fascinating element of Schneider’s work is his repurposing of vintage audio equipment, integrating it with modern digital systems to create a distinct auditory experience. By reimagining how older instruments and tools can coexist with today’s technology, Schneider’s passion is palpable, and his hands-on approach to mentoring and creating is contagious. Visitors leave not only with a deep appreciation for his craft but also with an understanding of Romania's evolving role as a centre for creative innovation.
The atmosphere of the studio, much like Schneider himself, is warm, welcoming, and teeming with creative energy. It’s not merely a space for production; it’s a place where the boundaries of Romanian film and music are continually pushed. This blend of creativity and resourcefulness makes Schneider’s studio very much a beacon for the future of Romania’s cultural landscape.
IMAGE: Sustain Europe, 2024
From the creativity of Schneider’s studio, we shifted to Romania’s rich historical tapestry at the Astra National Museum Complex, Europe’s largest open-air museum. Located in the Dumbrava Sibiului forest and covering 96 hectares, Astra provides an in-depth look at Romania’s cultural heritage, with a particular focus on traditional rural life. Unfortunately, time only permitted us to explore the Open-Air Museum of Traditional Folk Civilisation, but even this section was by no means small, and was a true revelation.
IMAGE: Attractive Romania / Răzvan Todică, 2024
Despite the rain, the beauty of the landscape was undeniable. Over 300 traditional houses, workshops, and installations provided a glimpse into the daily lives of Romania’s rural communities, particularly those living along the Danube. The museum goes beyond simple preservation. It highlights the sustainable practices that have been embedded in Romanian rural life for centuries. From the construction techniques that make the most of local resources to the community-centred approach to living, the Astra Museum serves as a reminder that sustainability is not a modern concept but one rooted in traditional knowledge. The functioning water and windmills, still in use today, are more than historical artefacts; they are symbols of a time when humans lived in harmony with their environment, utilising natural forces for daily needs in a way that we now strive to rediscover.
IMAGE: Attractive Romania / Răzvan Todică, 2024
The visit culminated with a meal that echoed the same thoughtfulness we encountered throughout our trip—local, fresh, and bursting with flavour. It was a fitting end to a journey that had not only enriched our understanding of Romania but also revealed a nation that not only values its heritage but is also building a hopeful path forward, where heritage and environmental stewardship are inextricably linked. This is more than just a tourist experience—it’s a meaningful reflection of the country’s potential to inspire and lead by example.
While we only experienced a small portion of what Attractive Romania has to offer, the experience left a profound impression. What stood out throughout the entire journey was the deep connection between the people and their environment. Each location we visited reflected a way of life rooted in sustainability—whether through the preservation of centuries-old crafts, the stewardship of natural landscapes, or the use of locally sourced, seasonal ingredients. This journey through Romania wasn’t just about experiencing its beauty, but understanding the importance of protecting it.
Discover more of Romania’s captivating cultural routes and hidden treasures by visiting:
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Romania’s beauty lies not only in its landscapes but in its cultural fabric—woven from centuries of tradition, history, and the communities that keep it alive today.
Invited by the Attractive Romania programme, we embarked on an extraordinary journey to explore some of Romania’s most significant cultural treasures. The programme, designed to revive lesser-known landmarks across the country, highlights the deep connection between Romania’s historical identity and its future. Over several days, we were given the privilege to experience Romania’s vibrant culture, stunning landscapes, and the practices woven into the fabric of everyday life.
From ancient monasteries embracing renewable energy to local communities preserving centuries-old crafts, this journey revealed Romania’s dedication to blending heritage with cultural preservation. Through the programme’s meticulously curated routes—ranging from the fortified churches of Transylvania to the vibrant festivals in the heart of its villages—we gained an intimate understanding of how Romania is protecting its cultural legacy.
But our exploration of Romania was more than a series of destinations—it was an invitation to experience a country that is forging a path toward a sustainable future. As you read on, you’ll discover how this unique journey illuminated the remarkable ways in which Romania is connecting tradition with ecological responsibility, creating a powerful narrative of resilience and renewal.
IMAGE: Attractive Romania / Răzvan Todică, 2024
Our journey through the hidden gems of Romania began with a stop at one of southeastern Europe’s best-preserved wooden churches, the Ascension of the Lord Church in the village of Jupânești, Argeș. Nestled along the charmingly named "Route of Wooden Churches," this remarkable structure was built in 1742 on the remnants of an older church, its massive tree trunks ferried down from the hills by oxen. The church was not only a religious heart, but also the village’s first school, with lessons once held on its porch. Its walls carry tales both sacred and sinister—most strikingly, a haunting fresco of Heaven and Hell that inspired a local curse: “May the Hell at Jupânești eat you up!” Given the fiery detail of that fresco, it’s clear that such a fate was meant to be feared.
IMAGE: Attractive Romania / Răzvan Todică, 2024
From there, we continued to the Slănic Monastery, an oasis of tranquillity steeped in legend. First recorded in 1679, its exact origins are debated—some credit Vlad Țepeș, while others believe it was established by Neagoe Basarab. Regardless of its founding, Slănic’s breathtaking beauty and tranquil natural surroundings left a lasting impression. Even more remarkable was the monastery’s commitment to sustainability, with organic produce grown on-site and solar panels integrated harmoniously into the landscape. Despite our visit coinciding with Orthodox Christian fasting, the monks proudly served a modest and meat-free, yet delicious, feast of local ingredients. This experience not only highlighted the monastery’s reverence for simplicity but also reinforced the idea that sustainability can coexist harmoniously with age-old traditions.
IMAGE: Attractive Romania / Răzvan Todică, 2024
Our exploration then took us to the Corbii de Piatra Monastery, or the Stone Ravens Monastery, where the very landscape itself is an artwork. A winding path leads to a church carved into a rock wall, its ancient stone housing two holy altars within a single nave—a rarity in Romania. This natural fortress has sheltered many from persecution over the centuries. Dating back to the early 16th century, Corbii de Piatra's historical significance is tied to the legendary Black Prince, Basarab I, who is said to have held court there. Yet, even without its sacred history, this site would be worth the visit for its sheer serenity. The surrounding village of Corbi, with its untouched traditions and timeless atmosphere, only adds to its allure.
IMAGE: Attractive Romania / Răzvan Todică, 2024
Our next stop brought us to one of Romania’s most iconic religious landmarks: Curtea de Argeș Monastery. Sitting majestically atop a hill, the monastery’s Episcopal Church, built by Neagoe Basarab in 1514, is a captivating blend of styles. Its Byzantine structure is enhanced with Armenian, Georgian, Persian, and Arabic influences, while its interior murals were the work of both French and Romanian artists, creating a feast for the eyes. The twelve exquisitely carved columns, made from a single block of stone, represent the apostles—a remarkable feat of craftsmanship.
Adjacent to the monastery lies the Royal Necropolis, where Romania’s royal family rests. The colourful history of the Swabian branch of the House of Hohenzollern, perhaps one of the shortest-living constitutional monarchies in modern Europe, still casts a long shadow, and even the staunchest of Republicans would find themselves captivated by the goings on of this family both during and after their reign in Romania.
IMAGE: Attractive Romania / Răzvan Todică, 2024
We concluded this incredible day with a visit to the Ramnicu Vâlcea Patriarchal Church, another example of how heritage sites are embracing sustainability. The grounds were a lush showcase of self-sufficiency, with plants, animals, and birds thriving under the care of the priests. It was here that we encountered Reverend Dimitrie Monahul, who not only shared stories of the monastery’s sustainable initiatives but also treated us to a mushroom soup lovingly prepared with ingredients sourced directly from the land. This meal, humble in its preparation yet rich in flavour, encapsulated the philosophy of living sustainably—balancing tradition with forward-thinking ecological responsibility. It was a culinary experience that embodied the soul of Romania—simple, profound, and unforgettable.
As the day drew to a close, we couldn’t help but marvel at the depth of history, tradition, and sustainability we had encountered. This journey had only just begun, and already, Romania’s spirit was leaving a lasting mark.
IMAGE: Attractive Romania / Răzvan Todică, 2024
Our second day took us on a remarkable journey along the Transfăgărășan Road, a ribbon of asphalt that elegantly weaves its way through the majestic Făgăraș Mountains, connecting Wallachia to the legendary land of Transylvania. The high point—both literally and figuratively—was Bâlea Lake, a shimmering glacial lake nestled nearly 7,000 feet above sea level. Surrounded by jagged peaks, it’s a place that invites contemplation and exploration. During the summer, the area is a haven for hikers, cyclists, and climbers, while in the winter it quietly transforms into a ski resort. Regardless of the season, the breathtaking views remain a constant companion, reminding us of nature’s endless wonder.
IMAGE: Attractive Romania / Răzvan Todică, 2024
Our next stop was the village of Cisnadioara, just 12 kilometres from Sibiu, where tradition is still very much alive. Here, we met Michael Henning, the last Saxon craftsman of Transylvania to produce hand-painted terracotta tiles in the traditional way passed down through generations. As he showed us around, sharing insights into his craft, it became clear that this was not just a profession for him, but a living connection to history. Afterwards, we were treated to a simple yet exceptional Saxon meal, made with locally sourced ingredients and capped with a traditional cake that offered a taste of the region’s culinary heritage.
IMAGE: Attractive Romania / Răzvan Todică, 2024
A short walk took us to the Fortified Church of Cisnadioara, a rare Romanesque basilica built in the late 12th century, standing virtually untouched by modern interventions. Walking through the site, you can’t help but feel transported to a time long past, with the view from the top offering a breathtaking panorama of the village below. The stillness of the church and the purity of its design offered a quiet reverence, making it easy to understand why this site remains a cultural landmark.
Next, we explored the Fortified Church of Cisnadie, a UNESCO World Heritage Site, built in the 12th century and later fortified in the 15th century to protect the local Saxons from Ottoman raids. Its history is woven into the very fabric of Romania’s past, with whispers of hidden treasures adding a sense of mystery to the Gothic-inspired structure.
IMAGE: Attractive Romania / Răzvan Todică, 2024
Though circumstances didn’t allow us to experience the full beauty of the Hay Path (Poteca Fanului) with the rest of the group, we did partake in a local cheese tasting that proved to be a memorable highlight. We met Grandma Maria, a sprightly and endearing host whose energy and warmth immediately drew us in as she shared stories of life in the countryside. Her hospitality was matched by the quality of the food, particularly the cheeses. The Telemea de Sibiu, a semi-hard cheese made from raw sheep’s milk, carries the EU’s Protected Geographical Indication and draws upon the rich agricultural heritage of the region. The brânza de burduf, softer but with a more intense flavour, was equally impressive, and the cheese curd, a delicate and buttery guilty pleasure, was a testament to Romania’s artisanal traditions.
IMAGE: Attractive Romania / Răzvan Todică, 2024
Our journey through Romania led us deeper into the heart of Transylvania on day three, starting with a visit to Biertan, one of the earliest Saxon settlements in the region and a UNESCO World Heritage site since 1993. The village, nestled amid rolling vineyards, exudes a quiet sense of resilience and tradition. Its history of viticulture, cultivated by its settlers since the 13th century, highlights how the village's charm stems not just from its picturesque scenery but from the palpable pride of its people. You feel it the moment you step into the village, where centuries of Saxon history have been lovingly preserved.
IMAGE: Attractive Romania / Răzvan Todică, 2024
Towering above the village is the Biertan Fortified Church, a medieval masterpiece that rises like a sentinel over the valley. Fortified by three rows of defence walls and nine imposing towers, Biertan is a fortress unlike any other in the region. Inside, the largest original wooden altar in Transylvania (circa 1515) awaits, alongside a remarkable engineering marvel—the world’s most complex lock. It’s impossible not to be amazed by the ingenuity of this 19-lock mechanism, so famous that it caused a sensation at the Paris World Expo in 1900. Even today, it holds the record for the World’s Most Complicated Lock according to the World Record Academy, a testament to the skill of the medieval artisans who crafted it.
One of the quirkiest highlights was the Marriage Prison Tower, a tiny room where quarrelsome couples were confined until they could resolve their differences. Sharing just one spoon, pillow, and seat, this medieval form of therapy reportedly resulted in only one divorce in 300 years—perhaps a lesson to modern-day marriage counselling!
Later, we were welcomed into a traditional Saxon home. Despite the modern touches, the home maintained an authenticity that felt as though time itself had slowed down. The hospitality was warm and understated, and the herbal drink made from local flowers was a fragrant surprise.
IMAGE: Attractive Romania / Răzvan Todică, 2024
The journey then took us to the village of Hoghilag, timed perfectly for the Tuberose Festival, where nature’s perfume was in full bloom. The air was sweet with the heady scent of tuberoses, and it felt as though we had stepped into a world bathed in floral beauty. The local community was deeply involved in the celebrations, and it was a joy to see how tradition continues to thrive here.
IMAGE: Attractive Romania / Răzvan Todică, 2024
Our next stop was a deep dive into Romanian craftsmanship at the Mediaş Terracotta Factory, the oldest of its kind in the country. Established in 1906, the new owner Uwe Draser has preserved the traditional process of hand pressing, polishing, grazing and painting. We were walked through the painstaking process and it was a marvel to see how much care and attention went into keeping things the traditional way. We also got to see the end result in the form of new and beautifully constructed terracotta stoves.
While the factory was acutely aware that they could not keep up with their mass-producing competitors and the subsequent financial shortfall this caused, they were also acutely aware that sometimes, doing things the old way provides more benefits than money can buy and that sustainability often lies in preserving the old ways. And after seeing the finished products, it's hard not to agree with that sentiment. A special mention must be made to the snacks they provided and in particular to the local pork scratchings. They couldn't be any better.
IMAGE: Attractive Romania / Răzvan Todică, 2024
The day ended with a visit to Jidvei Winery. With over 2,500 hectares of vineyard and one of the most diverse product portfolios on the Romanian wine market, the vastness of the operation was on display.
This was followed up by a visit to the Castle itself and what an impressive sight to behold. Built in the Renaissance style and modelled after the chateaux of the Loire Valley by the father of the Chancellor of Transylvania, Miklos Bethlen, between 1560 and 1624, the castle has undergone numerous reconstructions. Also known as Cetatea de Balta (The Pond Citadel), Bethlen-Haller Castle went into the hands of the Brukenthal family in 1856, and has been inherited, confiscated, redeemed, renovated and even lost in a game of gambling, which has seen the castle change hands no fewer than 45 times! After 1989, the Haller family, who were the rightful owners prior to communism, reclaimed the castle, and its last descendant sold it to the Necsulescu family, who own it today and have opened it up to the public.
IMAGE: Attractive Romania / Răzvan Todică, 2024
The inside of the castle was a fascinating experience and a step back in time. We were treated to a winetasting session by Chief Winemaker Dr. Ioan Buia, who meticulously explained the history and the flavours, and as a person who doesn’t have much endearment towards wine, I can honestly say this was among the best tasting wine ever. Afterwards, we were treated to a wonderful meal using mostly fresh, local ingredients from the 5-hectare onsite farm, and as with everything else, it was of the highest calibre. The serenity of the surroundings, the peacefulness of the estate, and the high standards they had kept throughout the site, made this an exceptionally pleasant place for us to rest for the night.
IMAGE: Attractive Romania / Răzvan Todică, 2024
The fourth day of our journey took us deep underground to one of Romania’s most awe-inspiring sites: the Turda Salt Mine. As the world’s largest salt mine museum, this historical gem has been in existence since 1271. To put its scale in perspective, it could meet the entire planet’s salt needs for the next 60 years. Stepping into this subterranean world, over 400 feet beneath the surface, offered a refreshing escape from the heat wave gripping Romania. What awaited us below was nothing short of a surreal experience.
The mine itself is more than a relic of the past. It has been thoughtfully transformed into a unique destination, blending education with recreation. Visitors can explore its subterranean amphitheatre, play table tennis or mini-golf, bowl in lanes carved out of salt, or paddle across an underground lake. Yet, it is the quiet majesty of the mine that leaves the greatest impression. The sheer size and beauty of the salt formations make you feel as though you’ve stepped into a different dimension. Unlike the cliché use of "otherworldly," here it feels absolutely true—this is a world apart.
This environment is not just visually striking but beneficial to health. The pure, saline-rich air, free from pollutants and allergens, offers therapeutic advantages, especially for the respiratory system. Many visitors come here not just for the experience but for the healing properties of the mine’s microclimate. It's a reminder of the deep connections between natural resources and well-being—an essential theme in today’s sustainability discussions. If you plan on visiting, an early start is advised, as the site grows understandably crowded later in the day.
IMAGE: Attractive Romania / Răzvan Todică, 2024
After our underground exploration, we ascended to one of Cluj-Napoca’s most significant historical landmarks: Cetățuia Fortress. Built by the Habsburgs between 1715 and 1735, this Baroque fortification is a testament to Transylvania’s strategic importance throughout history. Although only a few structures remain intact, the star-shaped bastion, Transylvania’s first Vauban-type fort, still offers a compelling insight into the military architecture of its time.
At 405 metres above sea level, the fortress provides an impressive panoramic view of Cluj, a city that seamlessly blends its historical roots with modern vibrancy. From above, the clean lines of its streets and the surrounding greenery paint a picture of a city that values both its urban space and the natural environment. Cluj’s charm lies in this balance—offering cultural richness alongside a deep respect for nature.
Cluj-Napoca itself is a city steeped in history. Once known as Napoca during Roman times, the streets are pristine, buzzing with life, yet there’s a peaceful contrast with the rolling hills and forests that frame the city. The Apuseni Mountains and the enigmatic Hoia Forest are just a short drive away, offering pristine nature and a chance to explore the less-travelled paths of Transylvania. It’s easy to see why Cluj is considered such a desirable place to live in Romania and why it is so beloved by its residents.
No visit to Cluj would be complete without sampling the local cuisine. The city’s culinary scene is a celebration of Romanian flavours, enriched by Transylvanian influences. We visited the Zama Bistro, and the food here was a good example of the kind of delicious celebration of Romanian flavours enriched by Transylvanian influences that the city is known for. Cluj is also home to several farm-to-table restaurants that highlight the region’s commitment to sustainability and fresh, organic ingredients. It’s a movement that reflects a broader trend in the city—an increasing awareness of the importance of sustainability in everyday life.
IMAGE: Sustain Europe, 2024
When one hears of Transylvania, visions of high-perched fortresses shrouded in mist and myth come to mind, perhaps with a whisper of something supernatural in the air. Our journey began with such a fortress: Bologa, a regal and defiant silhouette nestled within the rolling hills of Romania. First documented in 1319, and considered one of the earliest royal fortresses in Transylvania, Bologa has been known by many names—Fortress of Sebeș, Fortress of Huedin, and Fortress of Călata—but its imposing presence remains steadfast despite the ravages of time. Though damaged in the early 18th century during the conflicts between the Habsburgs and the Hungarian Kuruc rebels, its enduring structure, framed by lush forests, remains a testament to its resilience. The fortress, which has seen the invasions of forces from Luxembourg, Hungary, and the Ottoman Empire, evokes a profound sense of history, its weathered walls inviting reflection on the many lives shaped within its shadow.
IMAGE: Sustain Europe, 2024
Next, we made our way to Rimetea, a village that can only be described as a living tapestry of cultures and time. Known as Torockó in Hungarian and Eisenmarkt in German, this village, set against the dramatic backdrop of the Piatra Secuiului Massif, offers a landscape as timeless as its history. On the first of July each year, an extraordinary phenomenon occurs: the sun rises at the base of the massif, and vanishes momentarily, only to rise again between the ridges, as if offering a second dawn. But Rimetea’s charm transcends the seasons—whether you're fortunate enough to witness this “double sunrise” or not, the village enchants all who visit with its unique window into rural life before the 20th-century agricultural revolution.
IMAGE: Attractive Romania / Răzvan Todică, 2024
The history of Rimetea stretches back to the 13th century, built upon the foundations of a Roman settlement, and its significance has not gone unnoticed. Proposed as a UNESCO World Heritage site alongside Hollóko, Hungary, this village stands as a testament to time, with its meticulously preserved architectural heritage. Walking through the streets of Rimetea felt like stepping onto a film set, with traditional homes that, despite their simplicity, carried whispers of eclecticism in their facades. Gable roofs, sturdy stone walls, and beautifully crafted wooden fences spoke of generations past, each element with a story to tell. We were graciously welcomed into one of these homes, where the warmth of hospitality matched the beauty of the village. Here, we enjoyed a meal rooted in regional customs, where simplicity is highlighted by the richness of flavour—a reminder that sustainable living is often about respecting the heritage of food and community.
Our visit to the village’s Ethnographic Museum deepened this understanding. Inside, we found a carefully curated collection of traditional garments, tools, and artefacts, each object offering a glimpse into the daily lives and cultural practices of Rimetea’s largely Hungarian inhabitants. The museum is a reminder of how closely identity is tied to the landscape and the way of life it fosters. In this small museum, history does not feel distant or abstract—it feels lived, as though the past is still present in every fibre of the village.
IMAGE: Attractive Romania / Răzvan Todică, 2024
As the day wore on, we set our sights on the Colțești Nobiliary Fortress, another powerful symbol of Transylvania’s layered history. Built by the Thoroczkay noble family in 1296 on a steep limestone klippe, this fortress, too, was born from necessity—to protect the region from Mongol invasions. The family had settled in Coltesti after the Mongol invasion of 1241-1242 and owned several of the surrounding villages and sizable land in the Trascau Valley.
In 1514, the peasants' revolt against nobility led by Gheorghe Doja saw the fortress suffer considerable damage, and it was also the subject of an attack against the owners for their attitude against Habsburg rule in the early 18th century. Yet, even in its ruined state, Colțești still stands, its ruins a poignant reminder of how the landscape and its structures bear witness to the forces that have shaped them. Even in its ruined state, the fortress possesses a quiet dignity, its crumbling walls and towers evoking a sense of fairytale mystique.
IMAGE: Attractive Romania / Răzvan Todică, 2024
Our day ended in the comforting embrace of the Szekler Mansion, where history met modern luxury. The view from the mansion alone was worth the journey, a breathtaking panorama of Romania’s untouched beauty. Family-friendly and inviting, the mansion offered everything from a children’s playground to outdoor saunas and hot tubs. We couldn’t help but feel that staying at this venue—filled with history, nature, and the warmth of Romanian hospitality—was the perfect way to end a perfect day.
IMAGE: Schneider Productions, 2024
The final day of our journey began with a visit to Eduard Schneider’s studio in Sebeș, a space that encapsulates Romania’s evolving role as a creative hub. Schneider, a respected figure in Romanian cinema and music, is known for his work as a director, cinematographer, brand ambassador and music producer, with over 60 albums and a range of high-profile documentaries, music videos, and films to his name.
Schneider’s projects, which have included collaborations with international brands and cultural festivals like Electric Castle and Untold, reflect this fusion of innovation and tradition. His work serves as a model for how Romania’s creative industries can continue to grow while staying rooted in sustainability—whether through the reuse of older technology or a mindful approach to production processes.
At first glance, Schneider’s studio impresses with its top-tier equipment—RED cameras, advanced sound systems, and editing suites. But what sets Schneider’s studio apart is not just the sophisticated equipment, but the philosophy behind it. Schneider emphasises the fusion of technical mastery with storytelling. This is a place where ideas are nurtured into fully realised projects, where emerging filmmakers and musicians can collaborate and experiment under his guidance.
One particularly fascinating element of Schneider’s work is his repurposing of vintage audio equipment, integrating it with modern digital systems to create a distinct auditory experience. By reimagining how older instruments and tools can coexist with today’s technology, Schneider’s passion is palpable, and his hands-on approach to mentoring and creating is contagious. Visitors leave not only with a deep appreciation for his craft but also with an understanding of Romania's evolving role as a centre for creative innovation.
The atmosphere of the studio, much like Schneider himself, is warm, welcoming, and teeming with creative energy. It’s not merely a space for production; it’s a place where the boundaries of Romanian film and music are continually pushed. This blend of creativity and resourcefulness makes Schneider’s studio very much a beacon for the future of Romania’s cultural landscape.
IMAGE: Sustain Europe, 2024
From the creativity of Schneider’s studio, we shifted to Romania’s rich historical tapestry at the Astra National Museum Complex, Europe’s largest open-air museum. Located in the Dumbrava Sibiului forest and covering 96 hectares, Astra provides an in-depth look at Romania’s cultural heritage, with a particular focus on traditional rural life. Unfortunately, time only permitted us to explore the Open-Air Museum of Traditional Folk Civilisation, but even this section was by no means small, and was a true revelation.
IMAGE: Attractive Romania / Răzvan Todică, 2024
Despite the rain, the beauty of the landscape was undeniable. Over 300 traditional houses, workshops, and installations provided a glimpse into the daily lives of Romania’s rural communities, particularly those living along the Danube. The museum goes beyond simple preservation. It highlights the sustainable practices that have been embedded in Romanian rural life for centuries. From the construction techniques that make the most of local resources to the community-centred approach to living, the Astra Museum serves as a reminder that sustainability is not a modern concept but one rooted in traditional knowledge. The functioning water and windmills, still in use today, are more than historical artefacts; they are symbols of a time when humans lived in harmony with their environment, utilising natural forces for daily needs in a way that we now strive to rediscover.
IMAGE: Attractive Romania / Răzvan Todică, 2024
The visit culminated with a meal that echoed the same thoughtfulness we encountered throughout our trip—local, fresh, and bursting with flavour. It was a fitting end to a journey that had not only enriched our understanding of Romania but also revealed a nation that not only values its heritage but is also building a hopeful path forward, where heritage and environmental stewardship are inextricably linked. This is more than just a tourist experience—it’s a meaningful reflection of the country’s potential to inspire and lead by example.
While we only experienced a small portion of what Attractive Romania has to offer, the experience left a profound impression. What stood out throughout the entire journey was the deep connection between the people and their environment. Each location we visited reflected a way of life rooted in sustainability—whether through the preservation of centuries-old crafts, the stewardship of natural landscapes, or the use of locally sourced, seasonal ingredients. This journey through Romania wasn’t just about experiencing its beauty, but understanding the importance of protecting it.
Discover more of Romania’s captivating cultural routes and hidden treasures by visiting: