SUSTAINABILITY

SUSTAINABILITY

IMAGE: Franco Banfi / naturepl.com / WWF

30 percent or bust:

2026 is Europe’s ocean moment

January 22, 2026  

By Jacob Armstrong

Ocean Policy Manager, WWF European Policy Office

2025 was a dud year for EU environmental protection. In Brussels, “simplification” and "competitiveness" became codewords for the weakening of environmental standards at an unprecedented scale – from rollbacks affecting global deforestation, environmental impact assessments, and hard-won protections of nature, 2025 put a serious question mark over the credibility of the EU’s green leadership.

 

All of this happened against the backdrop of continued destruction and decline of our planet’s natural resources, not least of all our marine life.

 

In 2025, our planet reached a major tipping point linked to greenhouse gas emissions, with warm water coral reefs now facing a long-term decline. Human activities, including destructive fishing practices like bottom trawling, continued to wreak havoc, with up to 90% of Europe’s marine areas now estimated to be under pressure from human activities. The EU also keeps importing seafood tainted by illegal, unreported and unregulated (IUU) fishing, potentially fuelling human and labour rights violations, harmful fishing practices, and wildlife abuse.

 

With all this in mind, how can WWF even suggest that 2026 could be “the year” for meaningful EU ocean policy? Surely the panda has well and truly lost its marbles?

 

 

 

 

IMAGE: Roger Leguen / WWF

This idea of “30 by 30” has been around for a while. Through the Kunming-Montreal Global Biodiversity Framework, agreed in 2022, nearly every country committed to protect at least 30% of land and sea to reverse biodiversity loss by the end of the decade. This target can also be found in the EU’s Biodiversity Strategy for 2030, released in 2020, which set the EU on the path to protecting and effectively managing at least 30% of its seas, an area roughly the size of Greenland, with at least one third of this area under strict protection. This commitment has been supported by an array of civil society groups, EU Member States through their ratification of the global High Seas Treaty, and some private companies.

 

However, this target is not legally binding. Yet.

 

 

However, merely designating an area as an MPA does not guarantee effective protection. This hangs on the implementation of comprehensive management and restoration plans, backed by rigorous monitoring and strong enforcement measures.

 

When this happens, it’s amazing to see how nature bounces back.

 

 

 

IMAGE: Alexander Mustard / WWF-UK

 

 

So. Rollback, or recovery: Which will the EU choose?

 

The forthcoming Ocean Act offers the EU a clear vehicle. Built on the foundations of the Maritime Spatial Planning Directive from 2014 (which requires Member States to create marine spatial plans for sustainable development, balancing economic growth with environmental protection), it has the potential to turn political promises into actual protection by ensuring Member States comply with their commitments and finally deliver on the pledge to protect at least 30% of Europe’s seas.

 

We have all the tools, and the evidence that protecting and rebuilding marine areas works – all we need now is for the Ocean Act to legally lock these commitments in.

 

 

 

 

 

 

The European Policy Office contributes to the achievement of WWF’s global mission by leading the WWF network to shape EU policies impacting on the European and global environment.

 

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