Whether it's low-carbon transport, holidays, meetings or conventions, Sustain Europe brings you all the very best in European travel


Tourism is an important part of life and plays a crucial role in the world economy. In Europe, the tourism sector employs around 7 million people directly, which accounts for around 5% of total employment. Almost three times as many are indirectly involved through business connections through other related sectors.


Europe is generally a mature market for leisure tourism, but attention should also be duly given to business travel, as it reduces seasonality, is more valuable than leisure tourism, and because of business trends in management, market globalisation and training activities, it shows a rate of growth that generally exceeds the overall tourism growth rate. More frequently these days, business travel can also involve a leisure component. For instance, in addition to trade attendees, the general public also flocks to trade fairs, such as the Geneva Motor Show (Salon international de l’automobile), the London Boat Show or the ITB (International Tourismus Börse) in Berlin.


The world of travel is changing, and in order to always keep you up to date on this increasingly important part of business life, Sustain Europe provides you with the latest business and leisure travel news and features, guides to the best sustainable business hotels and airlines, as well as the current hot locations for the Meetings Industry and for leisure.

Bratislava Uncovered

The Beauty on the Danube is setting the standard for sustainable tourism and green events in Slovakia

Redefining Kraków

Shaping the next era of greener event management and sustainable development in Poland

Brussels: Capital City, Continental Impact

The Belgian capital shines as the beacon of sustainable MICE and tourism innovation

Tallinn European Green Capital 2023

Where community involvement shapes the future of sustainable urban living

Lyon shines

The City of Lights sets a global benchmark in smart, sustainable, and accessible tourism

Timișoara European Capital of Culture 2023

Romania's charming "City of Roses" showcases cultural vibrancy and sustainability

Prague's transport ranks second globally

The Czech capital city's public transportation system secures second best ranking among 50 major world cities

Tallinn: A City for All Seasons

The Estonian capital is keeping sustainability at the heart of its tourism vision and identity

Hannover Expo City

Germany's Exhibition City is where green events and sustainable tourism go hand-in-hand

Novi Sad Capital of Culture

The first ever Serbian European Capital of Culture is a bellwether for cultural progress and change

The beauty and charm of Mallorca

The gem of the Balearic Islands embraces rich biodiversity and unparalleled beauty

Grenoble: the Green Capital of the Alps

A look back at how 2022's European Green Capital is showcasing environmental stewardship for the future

An Interview with Violeta Đerković

Coordinator of Novi Sad's Cultural Stations Network on this city's cultural impacts

An Interview with Nemanja Milenković

The CEO of Foundation Novi Sad talks cultural sustainability

Leipzig Calling

Your guide to Germany's ultimate sustainable travel destination

Nice Côte d'Azur

The capital of the French Riviera is the destination where business and sustainability meet

Sibiu: the Green Pearl of Transylvania

A historic city with a youthful outlook, undeniable charm and a sustainable future

Business Events Luxembourg

Promoting the quality and integrity of green meetings and events in the accessible heart of Europe

Kongress am Park Augsburg

The Bavarian congress centre with cult status and ecological integrity

Leipziger Messe

Providing sustainable ideas for the events business

Time for DMOcracy

The GDS-Movement are helping build trust, accountability, and legitimacy for the DMO sector

The rise and rise of Athens

The Greek capital ranks 6th in Europe and 8th in the world for meetings and events

Inspiring Iceland

The breathtaking and awe-inspiring country where beauty and sustainability go hand in hand

EMAS and the tourism sector

Four tourism organisations talk about how the EMAS scheme is helping optimise sustainability

Travel Trade Athens returns in May 2022

The event brings travel professionals to Athens, Greece, in cooperation with ETOA

The City of Athens & IAPCO join forces

The new Destination Partnership is sealed during IBTM World 2021

Eco-camping in Germany

The EU Ecolabel certification is more than a branding exercise... it's an ethos

Athens belongs to the future

Athens is embracing the opportunity to become a more inclusive sustainable city and tourism destination

The Safe & Sustainable Tourism Awards

The 2021 award winners are finally announced

Beautiful Istria

The gem of the Adriatic offers a safe and warm welcome to holidaymakers and tourists alike

The GDS-Movement: GDS-Index trends

Inspiring ideas, best practices and strategies for the travel, tourism and events sector

Turku: the Face of Finland's Future

The thriving Finnish city combines ambition with resilient sustainability... and then some

Sustainable tourism in the cradle of Europe

From crystal blue seas to green hills and forests, Greece is a cultural destination which has it all

EU Ecolabel

How your staycation can be good for the mind, body and planet

Prague: City of a Hundred Spires

A socially progressive city where green trends thrive and flourish

Mosaic House Design Hotel

The Czech Republic's first green hotel continues to blaze new trails

The Regenerative Revolution

A paradigm shift will regenerate the events industry

Berlin Joins the GDS-Movement

Germany’s capital scales up its ambition and its commitment to sustainability

Safe & Sustainable Tourism Awards 2021

Sustain Europe has launched the new Award to reward innovation, COVID-19 resilience and sustainable excellence

Green Graz

A European mainstay of sustainable tourism that comes with a perfect mix of the formal and the fairy-tale

Malmö: Sustainability Starts Here

A socially progressive city where green trends thrive and flourish

The Island of Vitality

Sun, sand, sea and a therapeutic atmosphere await in the Croatian eco-paradise island of Lošinj

Eco-friendly Nuremberg

The city of justice and human rights is also a thriving green meetings destination

Mondial Congress & Events

10 easy tips that will instantly green your next meeting


Aalborg: conference city with a green profile

An accessible and smart city with a thriving sustainability mentality

Interview with Lena Friblick

The social entrepreneur on how Botildenborg has reshaped the Social Gastronomy Movement

Nürnberg Messe

Sustainability in all its forms is at the core of operations at Nuremberg's most outstanding conference venue

Launch of the GDS-Movement

The Global Destination Sustainability Movement platform is set to develop regenerative thinking and practices

Aalborg's green transition

The capital of North Denmark takes a giant leap forward on the Global Destination Sustainability Index

Reimagining Virtual Meetings and Events

As more and more meetings go online, how do we bring in the human aspect when navigating the virtual world?

GDS-Index: 2020 benchmark goes live

The Global Destination Sustainability Index opens the benchmarking period for business tourism cities

Flanders joins the GDS-Index

As the very first to be benchmarked as a region Flanders presents a regional approach to sustainability

Athens moves up the ICCA rankings

The Greek capital ranks among the top choices for international association meetings



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