Tourism is an important part of life and plays a crucial role in the world economy. In Europe, the tourism sector employs around 7 million people directly, which accounts for around 5% of total employment. Almost three times as many are indirectly involved through business connections through other related sectors.

 

Europe is generally a mature market for leisure tourism, but attention should also be duly given to business travel, as it reduces seasonality, is more valuable than leisure tourism, and because of business trends in management, market globalisation and training activities, it shows a rate of growth that generally exceeds the overall tourism growth rate. More frequently these days, business travel can also involve a leisure component. For instance, in addition to trade attendees, the general public also flocks to trade fairs, such as the Geneva Motor Show (Salon international de l’automobile), the London Boat Show or the ITB (International Tourismus Börse) in Berlin.

 

The world of travel is changing, and in order to always keep you up to date on this increasingly important part of business life, Sustain Europe provides you with the latest business and leisure travel news and features, guides to the best sustainable business hotels and airlines, as well as the current hot locations for the Meetings Industry and for leisure.