SUSTAINABILITY

UNITED24: LETTING THE WORLD HELP UKRAINE FIGHT FOR FREEDOM

July 4, 2022

“Citizens of different countries around the world come to the squares of their cities with blue and yellow flags to express support for Ukrainians, and constantly ask: how else can we help?” said Volodymyr Zelenskyy, President of Ukraine, recently.

 

His answer was to launch UNITED24.

 

Centralising Support and Ensuing Efficient Distribution

 

The plight of the Ukrainian people, currently fighting so bravely to defend their country from Russian aggressors, has touched the hearts of people across the world. They have campaigned, protested, and welcomed refugees into their homes.

 

UNITED24 is an online platform to centralise support and the collection of charitable donations for Ukraine. The government has appointed Vice Prime Minister and Minister of Digital Transformation, Mykhailo Fedorov, to oversee United24’s activities. Launched on 5th May, the platform’s initial goals are to:

 

  • increase donations and provide a simple, direct way to donate

  • prevent fraud, and issues/delays caused by intermediaries, thereby protecting donors and revenue

  • provide an efficient way of receiving and distributing funds

  • provide transparency about amounts raised and how funds are used

 

The platform allows donors to donate directly to the National Bank of Ukraine (NBU), and $29,672,028.00 was received in its first week of operation. Another $735,673 was raised through the partnership foundation in the USA Ukraine House, while $362,379 was donated in cryptocurrency via the payment company Whitepay. Other initiatives will be added to the platform over time.

 

Legendary Ukrainian football player and coach Andriy Shevchenko has become UNITED24’s first ambassador. He aims to raise global awareness of Ukraine’s needs and encourage people to contribute. He has announced that at an upcoming fundraising event, a charity auction in London on 8th June, part of the raised funds will be allotted to UNITED24.

 

Donations are channelled to three separate named NBU funds, representing Ukraine’s greatest needs. Donors can choose to which fund they donate.

 

Defence and Demining: funds are used to buy helmets, bulletproof vests, and military equipment, and to finance demining operations by Ukraine’s Armed Forces and State Emergency Service. According to the UN, Ukraine is one of the most mine-contaminated countries in the world.

 

Medical Aid: funds are used to purchase medicines, medical transport and medical equipment, and to rebuild or repair healthcare facilities. The Russian army have damaged or seized more than 200 ambulances, while their shells and bombs have damaged 600 medical facilities, damaging 101 hospitals beyond repair. They must be rebuilt and re-equipped.

 

Rebuild Ukraine: The estimated cost of rebuilding homes already damaged and returning Ukrainians to their homes is already over $31 billion. The total cost of rebuilding all damaged infrastructure is over $94 billion.

 

Transparency and Accountability

 

The NBU reports on fundraising every day. The Ministry of Defence, Ministry of Health and Ministry of Infrastructure are responsible for the effective use of donations to their respective funds, and report on their allocation and distribution weekly.

 

UNITED24 has partnered with consulting and auditing company Deloitte Ukraine, part of the leading global auditing company Deloitte, which will review the consolidated report from the three ministries quarterly.

 

Meanwhile, the UNITED24 team will deliver constant coverage of the platform’s activities both on the platform itself and via UNITED24’s social media accounts.

 

Donating to UNITED24: Choose Your Fund Destination

 

 

Spare a Thought—and a Click

 

When announcing the launch of UNITED24, President Zelenskyy said, “Anyone in the world—in one click—can contribute to our victory.” To click and donate what we can, however small, is infinitely easier than struggling to protect our homes and loved ones, as many Ukrainians must do every day. So, if you have a spare moment and spare money, spare a thought for Ukraine—and click to donate.

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